Welcome to Web 2.0 - The Social Web controlled by "You"

Time Magazine voted “You” as the 2006 Person of the Year for “seizing the reins of the global media, for founding and farming the new digital democracy, for working for nothing and beating the pros at their own game”. Advertising Age voted “You” as the 2006 Advertiser of the Year because social media now dictates public opinion and brand awareness.

Enterprise 2.0

Forrester Research predicts that Enterprise spending on Web 2.0 technologies will increase dramatically over the next 3 years, increasing from $764 million in 2008 to $4.6 billion by 2013, growing at a 43 percent compound annual rate. The top spending category will be social networking tools, followed by RSS technologies, blogs, Wikis, Mashups, Podcasting, and Widgets. In 2013, nearly $2 billion per year will be spent on enterprise social networking tools.

You can't stop the inevitable, you can either ignore it, or profit from it. The spending chart below shows you exactly where you are on the curve against your competition. Celebrities, brands, and enterprises are investing more and more into Web 2.0, especially in a struggling economy where efficiency, business productivity, and ROI is critical. Where do you stand on the curve?  Are you ahead of the pack, or are you going to wait until everybody is riding the wave?