In today's Web, the age of Web 2.0, online video is the most powerful tool for promoting brand awareness and user engagement. Don't take our word for it, read the facts below.

Online Video Statistics: Source: Nielsen Ratings

1. Online video is the fastest growing communications medium in the history of the world
2. In the U.S. approximately 140 million people watch online video every month
3. There are over 11 billion video streams viewed each month
4. The average person:
   
   1. Spends 200 minutes watching online video each month
   2. Watches 81 videos per month
5. The average video is viewed over 10,000 times

The Future of Online Video... Source: Cisco

1. Online video will grow by 300 percent over the next 5 years
2. Global internet traffic will quadruple from 2009 to 2014, growing at a compound annual growth rate (CAGR) of 34 percent
3. It would take over 2 years to watch the amount of video that will cross global internet protocol (IP) networks every second in 2014
4. It would take 72 million years to watch the amount of video that will cross the global IP networks during the calendar year of 2014
5. Global Internet video traffic will surpass global peer-to-peer (P2P) traffic by the end of 2010, the first time since 2000 that will P2P traffic will not be the largest Internet traffic type.
6. The global online video community will surpass 1 billion users by the end of 2010. This number of people is exceeded only slightly by the populations of China (1.3 billion) and India (1.1 billion), making this user group equivalent to the third largest country in the world.
7. Internet video is now over one-third of all consumer Internet traffic and will approach 40 percent of consumer Internet traffic by the end of 2010, not including the amount of video exchanged through P2P file sharing.
8. The sum of all forms of video (TV, video on demand (VOD), Internet, and P2P) will continue to exceed 91 percent of consumer traffic by 2014. Internet video alone will account for 57 percent of all consumer Internet traffic in 2014.
9. Real-time video is growing in importance. By 2014, Internet TV will be over 8 percent of consumer Internet traffic, and ambient video will be an additional 5 percent of consumer Internet traffic.
10. Video-on-Demand (VOD) traffic will double every two and a half years through 2014.
    Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014. By 2014, 3D and HD Internet video will comprise 46 percent of consumer Internet video traffic.

...We could go on and on...the fact is that celebrities, brands, and enterprises that incorporate online video into their marketing strategy differentiate themselves from the rest of the pack, expand brand awareness, increase customer loyalty and improve user engagement.

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